A website is an indispensable resource for the success of any small business in today's digitized era. Some reasons why it is so are enumerated below.
Advantages of Website
1. Online Presence: This builds credibility and better visibility.
2. Wider Reach: Expanding the base of customers beyond geographical reach.
3. 24 Hours Accessibility: Customers can anytime access the information.
4. Marketing on a Budget: All advertising can be made very affordable.
5. Competitive Advantage: Differentiate yourself from competitors.
6. More Conversions: Drive sales, leads, and bookings.
7. Customer Interaction: Develop relationships and loyalty.
8. Data Analysis: Observe the website performance and customer behavior.
Statistics:
1. 70% of consumers go online before buying any product.
2. 60% of small businesses not having a website experience customer loss.
3. Websites with e-commerce increase sales by as much as 20%.
4. 90% of customers research online before visiting a store.
Key Features:
1. Responsive Design.
2. Clearly Visible Navigation and Content.
3. Call-to-Action (CTA) Buttons.
4. Contact Information and Forms.
5. Social Media Integration.
6. Search Engine Optimization.
7. Secured Payment Gateway-for e-commerce.
8. Regular Update and Blogging.
Types of Websites:
1. Brochure Website-for general information.
2. E-Commerce Website-for selling products.
3. Blogging Website-content creation.
4. Portfolio website-showcase of works.
5. Service-Based Website-bookings/schedule.
